Migrating to gokinetic.com and growing organic traffic 87%

Kinetic's web presence was spread across three sites, two domains, and two CMSs, including legacy WordPress. That added maintenance overhead and made it hard to keep brand components consistent across the B2C and B2B experiences. Moving domains also put hard-won search visibility at risk.

• Led the domain migration from windstream.com to gokinetic.com, and rebuilt the organic search processes around it with SEO.
• Unified three sites in Contentful. I expanded the architecture to bring three sites across two domains and two CMSs onto one platform, retiring legacy WordPress and cutting maintenance overhead.
• Became the enterprise SME for component architecture, consolidating brand components across B2C and B2B.
• Launched a web design system with UX Design. It now runs in production across consumer and business sites, with ~80 components, 8–10 page templates, and design tokens and guidelines that speed production and enforce brand consistency.
• Started the next step. I'm building an AI proof of concept to evolve the design system's visual and functional aspects.

I treated the migration as a growth project, not only a risk to manage. The same work that protected search visibility also made the platform faster to improve afterward.