Most product leaders own either growth or the platform. I own both.
I'm Dave King, a Principal Product Manager at Kinetic by Uniti. I run experimentation and conversion strategy and the architecture beneath it: CMS, design system, SEO, and domain migrations.
- Now
- Principal Product Manager, Kinetic by Uniti
- Before
- REI, T-Mobile.com, Amazon
- Experience
- 15 years in ecommerce, 10+ in digital product management
- Based in
- Greater Seattle Area
What owning both looks like
Growth work finds and proves the opportunity. Platform work makes it repeatable.
Growth
Experimentation, conversion, and SEO that move revenue.
- 2–6 A/B tests a month, with a no-code rollout framework that speeds marketing deployment
- ~115% year-over-year conversion lift at Kinetic by Uniti
- $7.7M in incremental annual revenue from personalization and user-generated content at REI
Platform
The CMS, design system, and site architecture that make growth repeatable.
- Three sites on two CMSs unified in Contentful, with legacy WordPress retired
- A web design system of ~80 components, live in production across consumer and business sites
- $4M in annual savings from a microsite architecture migration at REI
Selected work
Three projects, each with the problem, what I did, and the results. Teal marks growth work and indigo marks platform work.
-
Growth
Lifting conversion ~115% by removing friction from Kinetic's web funnel
Streamlined the address-check path and ran continuous experiments, lifting conversion among serviceable fiber customers 368%.
-
Platform
Migrating to gokinetic.com and growing organic traffic 87%
Unified three sites on one CMS and moved domains while taking domain authority from 23 to 52.
-
Growth
$7.7M in incremental revenue from personalization and UGC at REI.com
A test-and-learn approach to product discovery that turned related-product moments into revenue.
Where I've done it
- 2023 to now Kinetic by UnitiPrincipal Product Manager. Digital product for B2C and B2B web experiences, plus a 3-person product team.
- 2017 to 2023 REIProject Manager, then Product Manager, then Senior Product Manager across the product detail page and landing experiences.
- 2015 to 2017 T-Mobile.comProduct Owner for the customer acquisition flow on T-Mobile's next-generation ecommerce platform, through Unify Consulting (formerly Matisia Consultants).
- 2011 to 2015 AmazonVendor management in sports retail, then Strategic Account Manager for Amazon Clicks. Ran a $120M+ portfolio.
Let's talk.
I'm open to Principal, Group, and Director-level product roles in ecommerce and digital growth. If conversion and platform both matter to your team, get in touch.